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OUR SPEAKERS

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Meshi Dotan is a Monetization Team Lead with extensive experience in the online advertising industry. She specializes in developing monetization strategies for online companies and publishers globally. Meshi holds a Bachelor of Science degree in Industrial Engineering with a specialization in data analytics. She has a track record of building and improving processes to drive success and revenue growth.
When she's not working, Meshi enjoys leisurely walking with her furry best friend, Ruby. She's also a huge fan of Italian cuisine and believes that a well-made pizza or pasta dish is a work of art :-)

Meshi Dotan

Monetization Team Lead @ OpenWeb
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English, Hebrew
Languages:
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Location:
ramat gan, Israel
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Can also give an online talk/webinar
Paid only. Contact speaker for pricing!

MY TALKS

Preparing for the Cookiepocalypse: Strategies for Adapting to a Post-Third-Party Cookie World

Marketing, Innovation

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The “cookiepocalypse” is coming, and it's set to revolutionize digital advertising. Google's decision to disable cookies in early 2024 will mark the end of third-party cookies, and this will have a significant impact on the advertising ecosystem. In this presentation, we'll explore why cookies are crumbling, the differences between 1st and 3rd party cookies, the importance of user privacy and the challenges of personalization in a cookieless environment.
You'll learn about the resulting impact across the advertising ecosystem and early steps advertisers can take to prepare for a cookieless future

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Preparing for the Cookiepocalypse: Strategies for Adapting to a Post-Third-Party Cookie World

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